Empowering
FinancialSuccess for Over 20 Years

Since 2003, we’ve empowered millions of customers to take charge of their credit, finances, privacy — and now lending — through our products enhanced by our groundbreaking Max AI engine.

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ConsumerDirect LogoAbout ConsumerDirect®

We are a pioneering and creative team building simple tools for consumers to better manage their credit, money, privacy and lending needs.

Our mission is clear. Empower individuals to achieve their full financial potential and secure the best possible loans. We want our members to have the power to unlock the deals and get better rates when borrowing in order to save money.

Our journey began in 2003, where we first built and patented a technology enabling direct interaction between consumers and over 70,000 financial institutions to ask questions and solve problems—no letters, phone calls, or chatbots required. We also built the first and only Future Credit Score and patented that as well. Our Max AI is fueling cutting-edge developments for our consumer products, data analysis, financial processes, enhancing privacy, and transforming the way people overcome financial challenges. Our Patent portfolio has now reached 24 granted patents.

In 2017, we pivoted to selling our consumer services through thousands of distribution partners. Since then we have grown over 500% while completely bootstrapped. We grew and powered through the Covid era and the era of high inflation + high interest rates by helping individuals understand and control their credit and money better so they could save money and also borrow at the best possible rates and terms.

Our company is a fun, friendly, and family first place where everyone gets a voice. We have an amazing tenure of world-class talent with decades of experience in the credit industry and strong ability to execute - helping us invent and build more with less. We strive to create the best working environment, consumer products, and partner distribution network built on trust.

Patent Spotlight

We're a leader in the financial technology space providing cutting edge credit and privacy products.

This page is intended to serve as notice under 35 U.S.C. 287(a)

Patent CheckPat. #: US 7,818,228
Patent CheckPat. #: US 7,877,304
Patent CheckPat. #: US 8,285,613
Patent CheckPat. #: US 11,232,489
Patent CheckPat. #: US 11,514,517
Patent CheckPat. #: US 11,921,866
Patent CheckPat. #: US D1,061,565
Patent CheckPat. #: US D1,061,566
Patent CheckPat. #: US D1,061,610
Patent CheckPat. #: US D1,061,613
Patent CheckPat. #: US D1,061,567
Patent CheckPat. #: US D1,061,614
Patent CheckPat. #: US D1,061,568
Patent CheckPat. #: US D1,061,615
Patent CheckPat. #: US D1,061,569
Patent CheckPat. #: US D1,061,738
Patent CheckPat. #: US D1,061,739
Patent CheckPat. #: US D1,072,974
Patent CheckPat. #: US D1,056,077
Patent CheckPat. #: US D1,061,743
Patent CheckPat. #: US D1,061,746
Patent CheckPat. #: US D1,056,084
Patent CheckPat. #: US D1,054,507
Patent CheckPat. #: US D1,097,000

Other patents are pending involving the technologies referenced in the Patents above as well as other technologies.

Shaping the Future With Our Products

Recognitions & Achievements

Our Company's Journey

Meet Our Visionary Leaders

Driving innovation and reshaping finance with experience, passion, and bold ideas

Cartoon David B. Coulter, CEO & FounderDavid B. Coulter, CEO & Founder

David B. Coulter

CEO & Founder

Cartoon Gary Lu, Chief Financial Officer, CPAGary Lu, Chief Financial Officer, CPA

Gary Lu

Chief Financial Officer, CPA

Cartoon Steve Reger, Chief Sales OfficerSteve Reger, Chief Sales Officer

Steve Reger

Chief Sales Officer

Cartoon Mee Pineda, Chief Operating OfficerMee Pineda, Chief Operating Officer

Mee Pineda

Chief Operating Officer

Cartoon Vannak Payabyab, ControllerVannak Payabyab, Controller

Vannak Payabyab

Controller

Cartoon Chris Peery, Chief Revenue OfficerChris Peery, Chief Revenue Officer

Chris Peery

Chief Revenue Officer

Cartoon Theo Schrock, Chief Data ScientistTheo Schrock, Chief Data Scientist

Theo Schrock

Chief Data Scientist

Cartoon Jon Swinth, Chief Technology OfficerJon Swinth, Chief Technology Officer

Jon Swinth

Chief Technology Officer

Cartoon Brian Debreceni, Chief of StaffBrian Debreceni, Chief of Staff

Brian Debreceni

Chief of Staff

Cartoon Judy Contino, VP of People OperationsJudy Contino, VP of People Operations

Judy Contino

VP of People Operations

Cartoon Carolina Garcia, Director of ComplianceCarolina Garcia, Director of Compliance

Carolina Garcia

Director of Compliance

Cartoon Steffani Stevens, Sr. Exec Vice President, General Counsel & SecretarySteffani Stevens, Sr. Exec Vice President, General Counsel & Secretary

Steffani Stevens

Sr. Exec Vice President, General Counsel & Secretary

Board Members

Cartoon David B. Coulter, CEO & FounderDavid B. Coulter, CEO & Founder

David B. Coulter

CEO & Founder

Cartoon Rachelle Alexander, Sr. Vice President of SupportRachelle Alexander, Sr. Vice President of Support

Rachelle Alexander

Sr. Vice President of Support

Cartoon Jimena Cortes, VP of Product PartnershipsJimena Cortes, VP of Product Partnerships

Jimena Cortes

VP of Product Partnerships

Cartoon Eric Taylor, Board MemberEric Taylor, Board Member

Eric Taylor

Board Member

100+ People and Counting

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We're Proud of What We Built

“Providing consumers with the tools to improve their financial dream in any economic cycle.”

David B. Coulter, Founder & CEO

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