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We Noodle
A Lot...

About ConsumerDirect, Inc.®

We are a group of fun and creative people building unique and patented technologies for the consumer money, credit & identity space. We started in 2003 with the idea that technology should allow consumers to interact with their banks, creditors and other institutions using a simple button. So, we noodled a lot and built the SmartCredit.com® system to make better users of money & credit.

We continue this mission today with our popular ScoreTracker, ScoreBuilder and ScoreMaster® tools. Consumers love them.

For businesses, we built a platform where they can easily integrate a co-brand or white label version of SmartCredit.com® into the flow of their product or business, get valuable big data and increase their revenue.

Our CEO and Founder David Coulter

"We love what we do, have fun building creative things, and often prank our fellow employees for a good laugh."

David B. Coulter, Founder & CEO

We're Connected with the Best

We are partnered with 50,000+ financial institutions, banks and lenders. This helps make our Action Button simple and easy.

Ask us more about this, we love to brag.

Partner Logos

Patented Technology

We have extensive intellectual property protection for our technology and product features with 3 granted patents. Plus, we have filed for an additional patent on ScoreMaster®.

Our Patents
Our Patents

Our Executive Team

David Coulter

David B. Coulter

Chief Executive Officer
Chief Product Officer

After discovering a common problem on his credit report that prevented him from buying his first home, this lifelong entrepreneur turned this experience into an opportunity to help others and started ConsumerDirect, Inc.® in 2003. Leveraging product design as his favorite past-time, David developed an online system empowering consumers to quickly and easily control their money, credit and identity, in one place with the click of a button. Three patents have been granted with more pending. Today, this system continues stronger than ever helping to simplify the lives of many consumers.

Chris Peery

Chris Peery

Chief Technology Officer

Chris joined ConsumerDirect, Inc.® in 2005 and has been instrumental in developing our platform since its early stages. As Chief Technology Officer, he is responsible for our long-term technological direction and overseeing our day-to-day technical operations. His focus is on addressing critical business requirements while maintaining a balance of operational excellence and innovation. Prior to joining ConsumerDirect, Inc.®, Chris worked for Oakley, where he managed a team of developers building the early versions of their e-commerce platform and website.

Mee Pineda

Mee Pineda

Chief Operating Officer

A multi-disciplinary leader in marketing, research & analysis, and software development, Mee joined ConsumerDirect, Inc.® in 2007 and was later named Chief Operating Officer in 2012. Throughout the company’s development, she has led a variety of foundational growth objectives in marketing, customer service and software development. Mee spearheaded the company’s data aggregation initiative to provide important data resources to our affiliate partners. Mee currently oversees the operations for all marketing and white label projects from inception down to customer service.

Steve Reger

Steve Reger

Senior Vice President of Sales,
Data Breach & Fraud Prevention

Steve is a 27-year veteran of the credit reporting industry and a former Director of TransUnion’s® Consumer Services division. He is an expert in credit reporting, the Fair Credit Reporting Act and financial fraud. He also managed close to $50mm in direct to consumer annual credit report sales for TransUnion. At ConsumerDirect, Inc.®, Steve has blended his credit reporting expertise with his robust B2B2C experience to create a customer focused B2B business model that will increase partner's revenue while empowering their consumers with the best-in-class money, credit and identity product.

Our Board

David B. Coulter

David B. Coulter

Chairman of the Board

After discovering a common problem on his credit report that prevented him from buying his first home, this lifelong entrepreneur turned this experience into an opportunity to help others and started ConsumerDirect, Inc.® in 2003. Leveraging product design as his favorite past-time, David developed an online system empowering consumers to quickly and easily control their money, credit and identity, in one place with the click of a button. Three patents have been granted with more pending. Today, this system continues stronger than ever helping to simplify the lives of many consumers.

Jimena Cortez

Jimena Cortez

Board Member

Jimena Cortes is a marketing consultant specializing in LinkedIn lead generation and search engine optimization, she is a published author, international speaker and entrepreneur who is the founder of Wizard Media and Linked Blueprint. Wizard Media helps businesses generate leads using the power of Google and LinkedIn. Since 2012, Jimena has taught over 4,000 people world-wide how to market online and has worked with multi-million dollar companies on their online marketing campaigns.

Rachelle Alexander

Rachelle Alexander

Board Member

Rachelle is a veteran of Customer Support and Retention strategies, with over 20 years of experience which include general Customer Service, Technical Support, Sales and Management. Since joining ConsumerDirect, Inc.® in 2004, she has strategically scaled the company’s ability to serve its increasing customer base by developing and training two call centers in addition to the central call center at our company’s headquarters. Rachelle oversees the daily activity of our in-house call center (inbound and outbound calls, email response and reporting), as well as supporting the needs of our Co-Branded Clients and White Labels. Rachelle conducts all customer service and client training on product and customer support system.

Eric Taylor

Eric Taylor

Board Member

Currently, Eric is retired, serving in an advisory capacity and on boards of several corporations, focused on philanthropy. Eric has been an accomplished business executive and entrepreneur, with over 35 years of global experience in electronic design, manufacturing and sales. He founded and co-founded five successful companies and participated in a successful IPO of a conglomeration of electronic companies. Eric’s most recent large corporate start-up was in the field of digital video and security, reaching wholesale revenues of over $90M before being sold and integrated into General Electric. Since retiring from corporate America in 2003, Eric has advised startups and smaller companies and has served on several boards. He moved to Hawaii in 2005, and his primary focus is in philanthropy. (See Makanalani.com). Eric subsequently started four successful small businesses in Hawaii which are now contributing significantly to the philanthropic enterprise. He is also still active in several companies in an advisory role. He’s been married 42 years with 4 great children.

Contact Us

Headquarters:
ConsumerDirect, Inc.®
16795 Von Karman Ave
Suite 230
Irvine, CA 92606

Phone:
714.431.0005

Fax:
714.431.0017

Email:
info@consumerdirect.com

Press Email:
press@consumerdirect.com

Our Headquarters