Empowering
FinancialSuccess for Over 20 Years

Since 2003, we’ve empowered millions of customers to take charge of their credit, finances, privacy — and now lending — through our products enhanced by our groundbreaking Max AI engine.

Invest in ConsumerDirect®
Video
OC Register Top WorkplaceInc. 500

Fastest Growing
Company Winner

The Telly Awards

Computers / IT Commercials
2023 Winner

ConsumerDirect LogoAbout ConsumerDirect®

We are a pioneering and creative team building simple tools for consumers to better manage their credit, money, privacy and lending needs.

Our mission is clear. Empower individuals to achieve their full financial potential and secure the best possible loans. We want our members to have the power to unlock the deals and get better rates when borrowing in order to save money.

Our journey began in 2003, where we first built and patented a technology enabling direct interaction between consumers and over 70,000 financial institutions to ask questions and solve problems—no letters, phone calls, or chatbots required. We also built the first and only Future Credit Score and patented that as well. Our Max AI is fueling cutting-edge developments for our consumer products, data analysis, financial processes, enhancing privacy, and transforming the way people overcome financial challenges. Our Patent portfolio has now reached 22 granted patents.

In 2017, we pivoted to selling our consumer services through thousands of distribution partners. Since then we have grown over 500% while completely bootstrapped. We grew and powered through the Covid era and the era of high inflation + high interest rates by helping individuals understand and control their credit and money better so they could save money and also borrow at the best possible rates and terms.

Our Company is a fun, friendly, and family first place where everyone gets a voice; and, every employee owns a piece of ConsumerDirect. We have an amazing tenure of world-class talent that helps us invent and build more with less. We strive to have the best working environment, consumer products, and partner distribution network anywhere.

Shaping the Future With Our Products

Recognitions & Achievements

Our Company's Journey

Meet Our Visionary Leaders

Driving innovation and reshaping finance with experience, passion, and bold ideas

LinkedIn LogoCartoon David B. Coulter, CEO & FounderDavid B. Coulter, CEO & Founder

David B. Coulter

CEO & Founder

LinkedIn LogoCartoon Brian Eaves, Chief Financial OfficerBrian Eaves, Chief Financial Officer

Brian Eaves

Chief Financial Officer

LinkedIn LogoCartoon Steve Reger, Chief Sales OfficerSteve Reger, Chief Sales Officer

Steve Reger

Chief Sales Officer

LinkedIn LogoCartoon Mee Pineda, Chief Operating OfficerMee Pineda, Chief Operating Officer

Mee Pineda

Chief Operating Officer

LinkedIn LogoCartoon Vannak Payabyab, ControllerVannak Payabyab, Controller

Vannak Payabyab

Controller

LinkedIn LogoCartoon Chris Peery, Chief Revenue OfficerChris Peery, Chief Revenue Officer

Chris Peery

Chief Revenue Officer

LinkedIn LogoCartoon Theo Schrock, Chief Data ScientistTheo Schrock, Chief Data Scientist

Theo Schrock

Chief Data Scientist

LinkedIn LogoCartoon Sam Trovato, Chief Product OfficerSam Trovato, Chief Product Officer

Sam Trovato

Chief Product Officer

LinkedIn LogoCartoon Jon Swinth, Chief Technology OfficerJon Swinth, Chief Technology Officer

Jon Swinth

Chief Technology Officer

LinkedIn LogoCartoon Brian Debreceni, Chief of Staff Brian Debreceni, Chief of Staff

Brian Debreceni

Chief of Staff

LinkedIn LogoCartoon Julie Harmon, VP of People OperationsJulie Harmon, VP of People Operations

Julie Harmon

VP of People Operations

LinkedIn LogoCartoon Carolina Garcia, Compliance OfficerCarolina Garcia, Compliance Officer

Carolina Garcia

Compliance Officer

Board Members

LinkedIn LogoCartoon David B. Coulter, CEO & FounderDavid B. Coulter, CEO & Founder

David B. Coulter

CEO & Founder

LinkedIn LogoCartoon Rachelle Alexander, VP of Customer SupportRachelle Alexander, VP of Customer Support

Rachelle Alexander

VP of Customer Support

LinkedIn LogoCartoon Jimena Cortes, VP of Customer SupportJimena Cortes, VP of Customer Support

Jimena Cortes

VP of Product Partnerships

LinkedIn LogoCartoon Eric Taylor, Board MemberEric Taylor, Board Member

Eric Taylor

Board Member

LinkedIn LogoCartoon Dev Glose, Board Director & AdvisorDev Glose, Board Director & Advisor

Dev Glose

Board Director & Advisor

100+ People and Counting

Bring Your Talent

to Our World Class Team!

See Company Culture
Cartoon

We're Proud of What We Built

“Our platform will increase your conversions, get you better lifetime value, and truly useful opt-in consumer data.”

David B. Coulter, Founder & CEO

Your privacy is important to us.
We use cookies and similar technologies which are essential for our website and our mobile app (collectively, the "Service") to function. We and third parties may also use non-essential cookies and similar technologies to collect and analyze usage, optimize our services, personalize content, tailor and measure ads, keep this site secure, and for any other uses as set forth in our Privacy Policy. Manage Cookies