The Telly Awards - Computer / IT Commercials 2023 Winner
We teamed up with the renowned Harmon Brothers to create an ad for our financial security app, Hogo®. We're thrilled to have won the Silver Telly Award in the Computer/IT Commericals category! With over 600,000 views on YouTube, our message is reaching more people than ever.
Our Founder and CEO, David B. Coulter, was denied a loan because his credit file was mixed up with a David "A" Coulter. The effort to resolve this issue had him seeking a more "Direct" solution... the rest is history.
2003
Established ConsumerDirect®
2003
Moved into Our 1,000-Square-Foot Office on Red Hill Ave
2017
Launched the SmartCredit® Partnership Program
2017
Moved into Our 4,500-Square-Foot Office on Von Karman Ave
2020
Expanded Our Von Karman Office to 7,000 Square Feet
2021
Expanded Our Von Karman Office to 11,000 Square Feet
2022
Expanded Our Von Karman Office to 15,000 Square Feet
2023
Expanded Our Von Karman Office to 19,000 Square Feet
Oct 2023
Held Our First Ever SmartCredit® Conference
We brought together finance experts, industry leaders, and SmartCredit® partners for a day of in-depth workshops, exclusive insights, and forward-thinking discussions about credit and financial wellbeing. It was a monumental step towards shaping a more empowered future for everyone.
We’ve officially touched down in a space that combines the feel of a cutting-edge tech hub with the soaring atmosphere of a hangar. It’s not just a building—it’s the launchpad for our next era of innovation, giving us the freedom to dream bigger and build better. We can’t wait to show you what we’re up to next.
“Our platform will increase your conversions, get you better lifetime value, and truly useful opt-in consumer data.”
“Our platform will increase your conversions, get you better lifetime value, and truly useful opt-in consumer data.”
David B. Coulter, Founder & CEO
1Calculation Methodology: Our savings estimates are derived from historical internal data, analyzing subscribers' credit reports for increased scores in two categories: new auto and new mortgage financings. Assumptions include precise credit score reporting, consistent correlations between score ranges and financing rates, uniform loan terms (except interest rates), steady interest rates over the loan term, and consistent borrowing behaviors. Note that our estimates rely on accurate credit reporting, average loan data, and current interest rates, but may not account for individual interest rate variations or significant shifts in borrowing and repayment habits. We assumed a conversion from VantageScore® v3.0 to FICO® v8.0, verified by an official FICO® v8.0 calculator. Our calculation is subject to change without notice.
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